April 10, 2023 • 1 Min Read

The Play-by-Play for How to Market Your Capital Raise

The Play-by-Play for How to Market Your Capital Raise

Why use this guide?

StartEngine began raising funds directly from the crowd to showcase the possibilities of crowdfunding – and we’ve learned a lot over the years. This guide contains learnings from over 750 campaigns on the platform, including our own!

By following the marketing strategies and utilizing the resources found within this material, you can make a big impact on your campaign. Refer to this guide frequently throughout the course of your offering and follow as many recommendations as you can.


“It’s a mutually beneficial relationship where you can engage with people who like your product, get your product, and want to see you go to the next level, and they also get to benefit from that ride.”

StartEngine alum, Ray Phillips (SoapSox CEO) on his experience crowdfunding.

Table of Contents

This guide was specifically created with Regulation Crowdfunding in mind. For more specific help items, please refer to the help center here.

Pre-Launch Marketing Resources:

Post-Launch Marketing Resources:

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Ready to raise capital for your company?

Join thousands of companies that have raised over $1 billion on StartEngine. Get funded by your community.